Like most recent fans to the sport, Alexandra discovered Formula 1 through Drive to Survive - the Nextflix series that chronicles all the stories happening on and off the track. What began as a ‘suggested for you’ title turned into a full obsession and a desire to be able to engage with the sport in real life.

At her first race, she looked around and saw so many fans but few that looked like her - where were all the women? She soon discovered that there are several tour operators in the space but nothing that seemed elevated enough worthy of getting on a flight for.

Alexandra wanted to create an elevated experience specifically tailored to those fans looking for a little bit more than the ticket to the track.